The local people are the Kuria and Sukuma. They are among several ethnic groups that populate the eastern shores of Lake Victoria. The nearest urban centre is Bunda town, 60km north west of the camp. Most of the families of staff at Grumeti live in settlements there.

Although the immediate hinterland is arid, the town attracts various types of agricultural produce further afield. The local people's main economic activities include pastoralism, fishing (Lake Victoria), fish trade and limited subsistence farming.

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